My RSS Feed is a Thinker and blog is #1 for online personal brand thoughts. Dan Schawbel is Gen Y and geared to Gen Y personal brand, but you will benefit regardless of generation. He has Just Posted the Following on his blog:
Now that you know how to brand yourself online, complete your personal branding strategy with another handy list, this time of suggestions for branding yourself offline in the real world.
It’s all about leaving the best impression.
Reminder: general guidelines
Show your expertise as much as possible.
Give people every way to find out about your brand-related successes and achievements without you needing to brag about them.
Make yourself easy to contact for thoughts and questions via telephone, cellphone, even a snail mail address.
Help other people in your industry such as bloggers, Twitterers, colleagues, advice seekers, etc.
Give people a reason to talk about you in a positive way that also matches your brand.
Follow other people in your industry and anyone else who can teach you how to spread your message.