Positive personal impact is one of the keys to success that I discuss in Straight Talk for Success.  If you want to create positive personal impact, you need to do three things.  1) Create and nurture your unique personal brand.  2) Be impeccable in your presentation of self – in person and on line.  3) Know and follow the basic rules of etiquette.

Even if you’re not in business for yourself, you need to have a personal brand and a web presence to create positive personal impact.   These days, I hear the question, “If you don’t exist on line, do you really exist?”  That’s a good question.  Prospective employers will Google you.  You’ll be better off, if they like what they see.  It’s much better than if they find unfavorable results or nothing at all.  Today when people want to learn about you most of their answers usually come from Google.

This can be pretty scary – if you don’t take the time to make sure that you have an internet presence that reflects well on you.  The best place to begin is with your unique personal brand.  Your personal brand highlights wh