socialmedian: The Amount And Value Of Twitter Traffic

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Source: TechCrunch

Mar 13, 2009

Summary

Much is being written today about the value of a large following on Twitter. Jason Calacanis wants to pay $125,000 a year to have Twitter recommend him to other users, for example. He thinks that over time accounts with massive followings will somehow be able to pull in $1 million a year or more in incremental revenue, assuming they then have millions of followers.

We have unique data to share because our TechCrunch Twitter account was made one of the suggested accounts on Twitter earlier this year. On February 11 we had 65,573 hard earned followers. By March 1 that had jumped to 158,708 followers. Today it stands at 217,187.

So in just over a month the number of Twitter followers to the TechCrunch account has nearly quadrupled. What I want to know is what kind of traffic that’s sending to TechCrunch, and what value that might have.

Our recent referral traffic from Twitter is shown in the chart below. This only includes traffic from Twitter directly, it doesn’t include third party clients or Twitter Search.

My suspicion is that most of the new followers aren’t ha

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Comments (4)

Spuds,

Mar 13, 2009

I know the value.....priceless!

Bas,

Mar 13, 2009

There is nothing like organic growth of your community of followers... Leo Laporte is a good example of that, if you ask me.

I like your ideas of quantification, as it allows you to go beyond hunches. At this stage, though, I would say that if the suggested list starts depending on the amount of money you pay to be on the list, then the value of the suggested list will drop. What do you think?