socialmedian: Are Blogs Losing Their Authority To The Statusphere?

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Are Blogs Losing Their Authority To The Statusphere?

Source: TechCrunch

Mar 10, 2009

Summary

Depending on which numbers you source or believe, all reports agree that the blogosphere continues to expand globally.

As the leading blog directory and search engine, Technorati maintains a coveted Authority Index which is considered amongst bloggers as the benchmark for measuring their rank and selling their position within the blogosphere. (At least until recently). Authority in the index is defined as the number of blogs linking to a website within the last six months. The higher the number, the greater the level of Authority a blog earns.

However, a disruptive trend is already at play. While blogs are increasing in quantity, their authority–as currently measured by Technorati–is collectively losing influence. For instance, just last November, Technorati counted 32,493 links towards gadget blog Engadget’s “authority.” Today, it counts half that amount (16,326). Even TechCrunch’s link authority as measured by Technorati is down by several thousand links, yet its relative position in the overall ranking (No. 3) hasn’t moved.

In its annual state of th

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Comments (2)

Direkteaktion,

Mar 10, 2009

They ll go together well. Now we havew a boost in Statusphere, but that will level down once the "new" factor wears out und everyone gets tired of it. Then ppl will use both for different means.

Digiphile,

Mar 11, 2009

//BackType tracks tweets associated with a source URL regardless of the shortener used to link back to it. twInfluence measures Twitter influencers, not just by followers, but also by reach, velocity, social capital and centralization. Retweetist tracks the most "retweeted" people, URLs, and also those who actively "RT" others. Tweetbacks, Disqus, and Chatcatcher are tracking related tweets and directly connecting and listing them as traditional trackbacks at originating blog posts.

FriendFeed already released APIs and with Facebook opening up the News Feed to developers, apps will emerge that can track blog posts by volume of likes and shared links.

At SXSW, Klout will debut a new service that helps bloggers and content publishers measure Link Authority and a conversation index by tracking the frequency of shared URLs tied to the weighted stature of those sharing them compared to other links shared during the same time frame. //

Good tools.