'Old-fashioned' employers are failing to support staff to use new technologies like Twitter or Facebook to communicate with peers, a survey has warned.
A report by broadband provider BT Business found that one in six of employees aged between 18 and 24, and 10% of those aged 25 or over, relied on social networking sites to create and develop work-related relationships.
But 42% of the 3,600 employees surveyed said their organisation provided no guidelines or training to help them effectively use these tools, and many companies continue to restrict access to social networking sites to prevent personal use.
I totally agree, and these employers should be taught that the use of blogging/social networking sites are as important and time-consuming as other marketing tools, if use in that area. I can't stand it when those people relate internet marketing to something we can do in 10 mins or on our own free time.
@RecoveryFirst I prefer not to comment lest my posts be used against me in a court of law.
Also - love your profile quote...5 years ago I had no kids. Today, there are 4 -- ages 5, 3, and 1. There are two aged 1. Twin boys. If I had a 5-year plan, it didn't happen! ;-)
How does the average employer differentiate between: (1) appropriate and inappropriate internet use, (2) controlling when it is used to ensure the job is done? This has "nightmare resulting in legal suit" written all over it. Like the idea, just don't think in practical implementation it would work
As long as employers set up guidelines for when and how these technologies and websites should be used, it shouldn't be any different than just having access to the internet. The fact of the matter is that the younger generation of workers uses these tools daily and employers need to find ways to adapt.
I wrote in - good grief- is it that long ago - AUGUST 2007 that employers should "pay their people to throw sheeps on facebook". Just for kicks - here's the title:- "Why you should pay your people to waste their time on Facebook"