The name comes from the people it is designed to serve, news junkies.
So we've gone beyond mere users, now we're making tools for serious users.
This is turning out to be a broad project that will involve lots of people, and I will have much more to write about it over the coming weeks. But the news is happening so fast now, and we're bringing tools on as fast as we can, so I'll have to wait for the philosophy.
For now there are five main ways to consume the flow: