socialmedian: Experimenting in Social Media Can Be Dangerous to Your Brand

Hi there. I'm Jason, one of the founders of socialmedian.

socialmedian delivers the news, filtered by your network.

We'd love to have you join in.

You can use facebook connect to sign in.

Add News Flash

User-submitted headlines for this story

Clip

Experimenting in Social Media Can Be Dangerous to Your Brand

Submitted by Storyspinner

Mar 06, 2009

Summary

Experimenting in social media and web 2.0 can be a really fun thing to do. That is if you are an individual working on testing out some theories, or a small company that is nimble enough to adjust, make quick changes and adapt. Where experimenting with social media crosses the line of fun into dangerous territory is with brands who think that it’s the newest, hippest, greatest “thing” they should be doing, “just because”.

That “Just Because” reasoning is probably the most dangerous reason out there. Read the full article

Comments (0)

Add Your Comment

Add something

Stats

Mood

0% Like

0% Dislike

1 Clip

Share this story

Network

Share with the News Network

Topics

Add Topics

Comma Separated.