My RSS Feed is a Thinker and blog is #1 for online personal brand thoughts. Dan Schawbel is Gen Y and geared to Gen Y personal brand, but you will benefit regardless of generation. He has Just Posted the Following on his blog:



Today, I spoke to Steve McKee, who is a marketing expert, BusinessWeek.com columnist and author of the new book, When Growth Stalls.* In this interview, Steve talks about how companies can sustain growth during the bad economy, and how people can develop their careers.* Steve shares research from his book and then talks about entrepreneurship.



Why is it so hard for a company to sustain growth?** What are the challenges that lead to instability?



The short answer is that we live in an imperfect, unpredictable world. As with the quarterback of a football team, we often ascribe to successful companies more credit than we should in the good times and more blame in the bad. But nobody can control every variable, anticipate every competitive move, or predict every outcome. It’s just not possible.



My research shows that at any given time some 15