My RSS Feed has a consistent personal brand on, well, personal brand and career topics. Maria Elena Duron has Just Posted the Following on her blog:



This is so hard because people come out and they go to networking events. I see them. They try. They think it’s time to be social butterfly and so they think they have to have conversation with everybody or they think they can go and collect 60 different business cards and that’s making a connection. They think they need to go to every organization, event, every mixer. That’s how they get known and there really needs to be a strategy towards that so here are the 18 people you need to know and we’ll go a little bit more into strategy.



But we’ll start first, with your Information Network, Referral Network, and Advocates. That is your IRA and just like any other IRA, even though we don’t want to talk about that right now with the economy, it’s still has to produce for you, okay? Your social capital portfolio needs to produce for you. If you invest time into it which we said at the beginning, time is more valuable than