My RSS Feed is a Thinker and blog is #1 for online personal brand thoughts. Dan Schawbel is Gen Y and geared to Gen Y personal brand, but you will benefit regardless of generation. He has Just Posted the Following on his blog:
Do you ever feel like you’re doing all the right things with networking, but you’re not getting results? I got an email recently from one entrepreneur who networks diligently, participating in a business leads group, local Chamber of Commerce meetings, and other events.
He writes: “I feel my presentation is adequately polished, I follow up promptly both on the phone and via email, mail out follow-up letters, etc. but I am not getting business from my efforts. What am I doing wrong?”
If you’re in this boat, one thing to consider is while your message may be dead on, you may be aiming at the wrong bulls-eye.
Aiming at the wrong bulls-eye
Sometimes in our haste to jump onto the networking bandwagon, we start looking for a group, any group, to network with. But, even if you think you might be doing everything right, and that’s still a big IF,