I read a lot of blogs. Starting from the ones in my reader, and fanning out to the ones my friends and friends of friends recommend on FriedFeed. I tend to follow the links of those who link to me - when Technorati has a good day - and those recommended by the writers I enjoy in their posts. You get the idea.

Having had exposure to people before blogging, I've come to understand and recognize what I call the fall in love and now I know you effects. The first one is inspired by a brand new source of content. Wow, I got here from who can remember what search or link, but boy, am I glad I did! Lots of enthusiasm and promises of never ending, daily reading.

Attracting new readers, customers, employees, that can be an exhilarating adventure in the short term.

Then a few weeks - in some cases, days - go by, the exploration continues in earnest, and sometimes the overwhelm starts to set in, and you have the now I know you feeling. The posts are not what they used to be, I already know all that stuff, there is so much more out there to explore. Yes, we even start taki