socialmedian: Skittles Site Receives an Extreme Social Makeover

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Skittles Puts Website Designers out of Business By daynamarcum

Mar 02, 2009

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Skittles Site Receives an Extreme Social Makeover

Source: Mashable!

Mar 02, 2009

Summary

Many companies are starting to realize that whatever content they offer online, it still can’t match the various social media offerings out there, where the community contributes to the whole.

Few, however, have taken it so far as candy maker Skittles, which replaced its entire homepage with its Twitter stream. The only think that’s left is a widget-like navigation console in the upper left part of the screen, but lo and behold: instead of pointing you to some company PR nonsense, it sends you to the Skittles entry on other popular social destinations: Wikipedia, YouTube, Flickr.

I’m not sure about the implementation: the navigation console, even when minimized, takes an important portion of the screen; I’d prefer a StumbleUpon-style top bar. I love the idea, however. Skittles is basically saying: “We get it. Whatever we can do cannot be as awesome as what you guys and girls can do, so we’ll just link to it and let you do your thing.”

While this approach is uncommon when it comes to corporate websites, it already happened elsewhere. Many musicians are conside

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Comments (1)

Courane01,

Mar 02, 2009

I wonder how long this will last. Is their target audience really ready for Twitter? And I want that hover box to move!