Where should companies focus their SEO efforts? This question is front-of-mind for me at the moment since from March, I'm the tutor of the new advanced SEO training course from
Econsultancy.
It's also a good time to review this since I attended and spoke at
Search Engine Strategies (SES) in London last week, so it was interesting to
see which topics got the most attention, and SEO was certainly more popular
than paid search.
If you didn't make it to SES London, or even if you did, you may want to checkout these other more in-depth writeups of the event including these excellent 77 SES London Takeaway Tips & Tricks from Kevin Gibbons.