When people ask me the difference in marketing today versus marketing 10 years ago, I normally say something like this:
“The American, and even world, consumer got tired of being talked at and has demanded to be spoken with. Corporations were monolithic buildings, logos and brand names. You can’t have a conversation with any of those three entities. The companies consumers engage with and respect today are more human, often even putting employees in front of the company to act as conversation points. While a lot of marketing is still executed in traditional means, social media has opened up a new channel of communications for brands: The conversation, which is much more powerful than the old, one-way trumpeting of old.”
Social media marketing, that of conversations from brand to consumer, consumer to brand and consumer to consumer, is counter-intuitive to the one-way channels of marketing old. It is such a diversion from the old school ways that it has been dubbed “unmarketing,” by some. So why is today’s marketing truly unmarketing and and how do we
