socialmedian: Just Work Please: Mainstream Media Meets the Fail Whale

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Just Work Please: Mainstream Media Meets the Fail Whale

Source: ReadWriteWeb

Feb 25, 2009

Summary

The online world is an imperfect place. Gmail goes down, chunks of blog posts disappear, and user are deceived on a regular basis. Most of us who spend time online are aware - and have come to expect - these foibles and hiccups. But now, throngs of mainstream media outlets are entering the fray with a bit of naivete, rushing to use online services that may not yet be ready for prime time - literally. ABC News learned their lesson the hard way during US President Obama's address to Congress.

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Leading up to the speech, ABC engaged in a great deal of promotion - anchor Terry Moran referred to it several times as a "Twitter-anza" - around the fact that they would have a live Twitter stream of comments during the Obama speech. Unfortunately for them, the much ballyhooed Twitter stream choked, got stuck, and then failed miserably in the midst of a major broadcast, forcing ABC to pull it from the site.

Now, we know what you're thinking. But this had nothing to do with Twitter. Rather, it had to do with an aptly named server "justworkplease.handbrewed.com." A se

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