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Why Social Network Spam Matters
Source: Mashable!
Jun 09, 2008


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Summary


A new study from Harris Interactive confirms through numbers what many of us have been noticing anecdotally: social networking spam is on the rise, and most users are concerned about it.


In the study, which was commissioned by Cloudmark (an anti-spam software company), 66 percent of the 972 social networking users polled indicated that they would be at least “somewhat likely” to switch to another social network if they “received a significant number unwanted, or spam, friend invitations, messages, or postings.”


Among the other findings from the study:



* 37% say they have noticed an increase in social network spam in the past 6 months

* 63.9 was the average number of unwanted messages received by social networking users in the past year.

* 80% of users indicated that they are “at least somewhat concerned” about the issue


Of course, the definition of spam is fairly broad here – by including friend invites and presumably application invites, it’s hard to think that any social network users would not have been hit by at least some form of spam recently.


However,

...Read the full article

Comments (1)
Peterk,
Jun 10, 2008
Social networks should use their transparency to an advantage so that people can't spam.
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