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@ IAB: Wenda Harris Millard: 'Too Much Emphasis On Data Is The Problem, Not A Solution'
Source: paidContent.org
Feb 22, 2009


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After a cheerful awards ceremony, Wenda Harris Millard gave a more sobering kick-off to the IAB Annual Conference: advertising dollars are shrinking and they cannot support major media alone. What is "stunning, sobering, mind-blowingly scary," is Jack Myers' forecast of a three-year decline

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