socialmedian: Understanding Corporate Twitter

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Understanding Corporate Twitter By ketan

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Source: Delicious/infoman707

Feb 21, 2009

Summary

Yesterday was an all-day learning experience.

Comments (6)

Hutch,

Feb 21, 2009

"If you've never seen or used Twitter, simply go to http://search.twitter.com (or http://www.monitter.com) and type in your favorite search term. Maybe a name or two. You'll be amazed at the results.

Simply put, I now believe you can't ignore Twitter as part of your overall corporate social media strategy. Just like you can't ignore Google.

I had been postponing engaging with Twitter, and I was wrong."

Spuds,

Feb 22, 2009

If I spoke to my employers about their social media strategy they would just stare blankly at me and have no idea what I was talking about. They probably have not even heard off the internet.

Michaelfidler,

Feb 22, 2009

@hutch I love using monitter.It's great during a big event.Tomorrow during the Academy Awards,It should look like a spinning slot machine in Vegas!

Nigelwalsh,

Feb 22, 2009

@hutch Im liking Monitter...

Cvbdsfgdf,

Feb 22, 2009

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http://sxcdeq.justfree.com/buy-now-46/map.html

Annenwood,

Feb 22, 2009

We've been using a corporate account at The Carphone Warehouse for some months now and had a lot of success with it. Our primary account www.twitter.com/carphoneware is used for communicating company news or contacting customers in need. Guy1067 is a personal account managed by one of my team who picks up customer service references to CPW and manages them through to a satisfactory conclusion if that's what the Twitterer wants. We don't 'sell' anything other than a means of communicating with a faceless company.

No-one asked me to set this up and if I had asked I expect I'd have been turned down as this is unknown territory. However, since we set this up in the Knowledge Management team our Corporate PR and Brand team are now on board and helping us share news about the company. Our partner companies TalkTalk (TalkTalkTips) and Geek Squad (GeeksquadUK) also have Twitter accounts. Use Twitter to hear what customers are saying about you. They'll be saying it anyway so it's important that you're aware.

See a recent blog from Leon Benjamin of Winning by Sharing http://bit.ly/PEhXO