WorkLight, a startup that offers enterprise 2.0 products, recently did a survey among Facebook users to find out their willingness to use Web 2.0 tools for secure banking. The survey was conducted among 1000 Facebook users between the ages of 18-34. The fact that the survey was conducted among Facebook users gives it a bias towards tech-savvy people. However there are some surprising findings.
The results:
27% of respondents said they are willing to switch banks in order to use secure Web 2.0 gadgets to manage personal finances; 73% would not.
Nearly half of respondents (48%) said they would use secure gadgets for personal banking if their bank offered it
Men are more open to use these new tools than women (55% to 45% respectively)
The older age group - 25-34 - are more open to using Banking 2.0 tools
The fact that the 25-35 age group is more willing to try banking 2.0 than 18-24 years old was a little surprising - although neither group is "old" when you go outside of Facebook. To drill down more into the age group stats: 53% of 25-34 year olds said t