socialmedian: SEO Primer: Improve Your Business Website's Ranking

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SEO Primer: Improve Your Business Website's Ranking

Source: ReadWriteWeb

Feb 18, 2009

Summary

I'm going through an SEO overhaul of our company's website. There is definitely a combination of art and science that I never appreciated until having to do it. So, to save others some time, here are some very basic things that any business should do to optimize the ranking of its website in search engine results. Nothing explained here is necessarily a secret or difficult to find out. The trick is to find a good cookbook and a process that is easy to follow.

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Keywords. Decide on a manageable number of keywords to weave into the content of your website (I chose 10). This falls into the category of art. You need to think of words that people would potentially use to search for what you're offering, similar to the process you go through when starting an AdWords campaign. You need to climb into the brain of your customer and understand how he or she might try to find you. For example, our company often refers to itself as a SaaS company. However, potential customers might first think of the words "online" or "hosted," instead of SaaS. Tools exist that can h

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Comments (2)

Hutch,

Feb 18, 2009

"So, to save others some time, here are some very basic things that any business should do to optimize the ranking of its website in search engine results. Nothing explained here is necessarily a secret or difficult to find out. The trick is to find a good cookbook and a process that is easy to follow."