Today’s PR has evolved into a multi-faceted profession that incorporates various components: marketing, social media, advertising, media training, crisis communication, etc. Yet one of the most popular and utilized tools in a PR arsenal continues to be the press release.
Thousands of press releases are issued each day, but the majority of them fail to generate any coverage. It makes sense, then, that a service called “Newsforce Ad Network” is generating buzz in PR and marketing circles. Read the full article