What's got a button to push, knows how to make money while changing the world and is read all over? StumbleUpon! The social discovery network, like Pandora for webpages and videos, just passed 7 million users according to the site. That's about 50% bigger than Twitter, though Stumble is rarely talked about and never promoted. Every media personality on the planet is gaga over Twitter.
Today is a good time to remember what a big deal StumbleUpon is, even if it's hardly ever talked about.
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StumbleUpon is a Paradigm Shaker
If you haven't used StumbleUpon before, here's how it works. You install the toolbar, identify some categories of content you like on the web, then hit the Stumble button. The service takes you to a web page that is popular with people who share your interests. You've got the option to give that page a thumbs up, a thumbs down or just leave it by hitting the Stumble button again. Over time the service learns what you like and integrates that into the decisions it makes in sending you someplace new when you hit the button.
The *real people* on the net, not the geekerati, are a more important driving force, and are more instructive than what the Kook Kid Geeks are adopting on an early basis.
I can see why nobody is talkng about StumbleUpon and why they ARE talking (and writing) about Twitter. Nothing against StumbleUpon, mind you. But one of these is like a librarian and the other is like a rock star. I like them both, but although librarians are valuable, I have much more to say about rock stars.