What do you do when your industry is shifting under your feet? Taking the lead with radical steps is one strategy. The New York Times did just that this afternoon when it announced that it has released a new Application Programming Interface (API) offering every article the paper has written since 1981, 2.8 million articles. The API includes 28 searchable fields and updated content every hour.
What does that mean? It means that sites around the web will be able to add dynamic links to New York Times articles, or excerpts from those articles, to pages on their own sites. The ability to enrich other content with high quality Times supplementary content is a powerful prospect.
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The Times has opened a wide variety of APIs over the last year; they are making "the newspaper as platform" a major part of the company's bid for the future. We discussed the significance of this strategy when the Times opened its first API in October. As we wrote then,
Reporting is no longer a scarce commodity. It's hard for these huge news organizations to do it faster, cheap