Where you are is as important as what you're looking for. That's why more and more services are looking to location as a filter for providing relevant information when and where we need it. So it only makes sense that Google - a company known for its ability to deliver relevant information - get into the location-aware app game. Today, they jumped in with both feet by releasing Google Latitude, a way to keep track of your friends' current whereabouts - and let Google have a view into your nomadic or sedentary habits.
Sponsor
Google Latitude allows you to share location-based information with friends. And it's incredibly easy to get started. Simply install the app on your smartphone (no iPhone yet) or iGoogle. You have the option of sharing your location by dynamically updating the service using your phone or by manually updating your location on the Web.
Knowing where people are is great. Being able to get ahold of them is even better. That's why Latitude also lets you interact with them by providing access to SMS and IM or allowing you to call them.