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35
Clips
Facebook Plans to Make Money by Selling Your Data By jasongoldberg , gregscher and thomaspower

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Source: ReadWriteWeb
Feb 02, 2009


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Summary

The Telegraph is reporting that social networking giant Facebook has new plans for generating revenue; offering its 150 million user database as a market research tool to corporations.



Starting this spring, companies will be able to selectively target Facebook's members in order to research the appeal of new products through a polling system called Engagement Ads as demonstrated at the World Economic Forum in Davos.


Sponsor



The Evolution of Engagement Ads

Engagement Ads are not new to Facebook. Last year, The Wall Street Journal reported that Facebook had begun "quietly testing" the product in August and was hoping to roll it out by the end of November.



Engagement Ads, said the WSJ, would appear on the home page of Facebook when you first log on and prompt you to interact with an ad. If you did interact with the ad, Facebook would then attempt to share your action with your friends thus "getting the ad in front of more eyeballs."



At the time, Chief Operating Officer Sheryl Sandberg said that ads systems are "built over time through continual tweaking." She a

...Read the full article

Comments (2)
Adityakelkar2000,
Feb 02, 2009
Its ok if they are going to give me share of it! :)
Reply


Thomaspower,
Feb 03, 2009
go ahead Mark Z
Reply


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