socialmedian: New Razorfish Data Ties Consumer Social Media Activity To Purchase Behavior

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New Razorfish Data Ties Consumer Social Media Activity To Purchase Behavior

Submitted by Johanbryggare

Jan 30, 2009

Summary

How to make social media pay?

As our clients move more of their marketing spend to the social sphere, we have been amping up our efforts to understand the impact. We’ve always believed that “engagement” drives revenue, but it has been extremely difficult to quantify.

Finally, we think we may be a bit closer to cracking the nut. Today Razorfish is releasing findings from several client pilot programs (warts and all) that demonstrate how closely social activity correlate to purchase behavior. Read the full article

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