socialmedian: Payments News: Mobile Marketing Association Publishes Mobile Banking Overview

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Payments News: Mobile Marketing Association Publishes Mobile Banking Overview - January 29, 2009

Source: Payments News - from Glenbrook Partners

Jan 30, 2009

Summary

The Mobile Marketing Association (MMA) has announced the publication of its Mobile Banking Overview - "an educational resource designed to provide analysis of the unique marketing opportunities and attributes that the mobile channel represents for the financial sector. Key subjects include market size, consumer-focused mobile banking products and services, and the mobile media channels available to banks and other financial institutions. It also provides considerations for optimizing mobile banking communications and campaign effectiveness within each channel."

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