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Three reasons not to cut investment in brand during a recession
Submitted by Phil Parr
Jan 26, 2009


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Don’t be tempted to stop investing in strengthening your brand, even when all around are losing their heads. By neglecting your brand, you risk exposing the business at a time when recovery is much more costly and much less certain of success. Brand profitability is the ultimate goal but it takes investment. Short term budget cuts may lead to immediate relief of pressure, but they will surely lead to long term heartache. Read the full article

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