socialmedian: Make up..... how it all began (to where we are now)

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Make up..... how it all began (to where we are now)

Submitted by Kiss And Make Up from blog

Jul 12, 2008

Summary

Mascara For The Gods: The History of Make-up
Part Two: The Modern World (continued)

The 1870s in Poland brought another innovator to the world of modern cosmetics, Helena Rubinstein. The oldest of eight children, she briefly studied medicine in Switzerland and immigrated to Australia in 1902. She noticed that Australian women had rough reddish faces that required cosmetic attention. She opened a modest shop in Melbourne, where she dispensed her "crème Valaze" and instructed women individually on how to care for their skin. She worked long hours and her shop prospered. In 1908 she traveled to London with $100,000 to start what would become an international organization.

She married an American journalist and lived in Paris until the outbreak of World War One. At this time she moved to America and opened beauty salons throughout the country, where her skin care and creams were in very high demand. Major department stores all clamored to sell her products. She was a brilliant innovator in developing her business so that it required routines and women ...Read the full article

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