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Twitter starts down the road to monitization; Adding Search in 10 Days By michaelfidler

Jan 24, 2009

Twit! we have search already! so whats new??? By nigelwalsh

Jan 25, 2009

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» Twitter Search Advertising! at Twitter As A Business Tool - Building Your Business 140 Characters At A Time

Source: TwitLinks

Jan 23, 2009

Summary

Twitter search is coming in 10 days. It would appear that Twitter will start rolling out search as an integrated feature into the homepage of Twitter for about 1% of their users. Twitter is smart to do this as it give them a relevant path to monetization and a way to enhance the service and make it easier for users to find the content (conversations, products, services, brands, topics) that they want to find.

Comments (7)

Michaelfidler,

Jan 24, 2009

@jasongoldberg @nigelwalsh Is this the way you would characterize this move?

Jasongoldberg,

Jan 24, 2009

@michaelfidler @nigelwalsh to be honest, I didn't realize that twitter didn't have search already baked into their webpages. I always just go to http://search.twitter.com ... actually, i just use it via tweetdeck.

I was looking at traffic #'s recently and more people actually go to twitter.com directly vs. use a client than i realized, so i guess this is a smart move for them.

Michaelfidler,

Jan 24, 2009

@jasongoldberg here's the post that he refers to, but it's speculation.
http://www.twitterbusinessbook.com/2009/01/twitter-advertising-invasion-has-begun/ As far as search is concerned I thought they had it too. They do, is this different?

Nigelwalsh,

Jan 25, 2009

@michaelfidler @jasongoldberg They do have this already - well basic manual search, I think this is speculation again on how people can monetize the network - that age old challenge! I use Find People & search from Twitter.com and Tweetdeck, plus have set up groups etc.

If this was to change, the only thing I can imagine is a Real Time Offer/suggestion engine intermingled into profiles and tweets. E.g., the three of us are in conversation and Mobile phones come up in conversation, with that - we all get a tweet from our respective Local provider with an offer - e.g. Sprint for Michael, T-Mobile Gmbh for Jason and I get good old o2 here... that would be reasonably clever - but may also kill some of the freedom. Similar to adwords integrated.

Jason, to your point - I’m surprised that so many use twitter.com - perhaps this is just an indication of the infancy of it, and as it matures people will start to use on other clients?

Michaelfidler,

Jan 25, 2009

@nigelwalsh I wonder where you got that idea(kidding,of course), because your right. In the article he suggests that there will be two different types of accounts, one for business and the other for personal use. Business is where the bucks are, and the scenario you describe is IMO, the future of marketing and advertising. I think twitter could use your help, Nigel. They are hiring right now! Glad I didn't finish this. This fits together perfectly with Facebook connect. Oh, that's good! Collect consumer information to make recommendations on twitter. What do you think @jasongoldberg, @robdiana, and Nigel. Just the last part!