The round (the company’s biggest) more than doubles its total to over $28 million, an amount that has been gradually raised over the past three years even though Flock 1.0 launched only this past November.
CEO Shawn Hardin speaks about Flock’s mission in very sweeping terms: enabling users to express themselves, participate in online communities, have voices, and engage their peers. As he sees it, the web is experiencing a paradigm shift from consumption to participation, and it needs a new type of browser to go along with that shift.
Flock is basically a suite of browser extensions with ties into web services like Facebook and Twitter. A personalized homepage called MyWorld and a special sidebar serve as feed readers and friend update aggregators. You’re given quick access to Gmail and Yahoo webmail accounts and any blogs that you administer