socialmedian: The Future of Web Apps: 7 Things Companies Must Do to Succeed

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The Future of Web Apps: 7 Things Companies Must Do to Succeed

Source: Mashable!

Jan 15, 2009

Summary

Monica O’Brien writes about business and career advice at her blog, Twenty Set. You can also follow her on Twitter.

News Flash: Web 2.0 is so over, and nobody has made any money. Large social networking sites have yet to give brands a method of monetizing, and the tired business model of “get funded then get bought by Google” has been a bust for both the Googles and the startups (see Feedburner, YouTube, and DoubleClick).

So companies need to do something different, which means that we are on the frontier of a shift in online communication and activity. The first shift was when this little online bookstore called Amazon took over eCommerce, and the second shift was when a war between MySpace and Facebook became worthy of Wall Street Journal coverage.

The third shift is already starting to take place, and it’s likely that only the biggest companies (like Google and Facebook) are poised to make it, due to the resources web applications will soon require. Here is where the future of web applications is headed:

1. More automation

People are just plain tired of trying

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