socialmedian: Yahoo React: Bartz' Hire As CEO Stirs Mostly Doubts, Some Hopes Among Ad, Media Execs

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Yahoo React: Bartz' Hire As CEO Stirs Mostly Doubts, Some Hopes Among Ad, Media Execs

Source: paidContent.org

Jan 14, 2009

Summary

For many advertising and media executives, the name Carol Bartz has been a vague mystery up until her name surfaced as the lead candidate to succeed Jerry Yang as Yahoo's CEO less than a week ago. Quick bio: Bartz ran B2B tech company Autodesk for 14 years, stepping down in April 2006 as chairman, president and CEO. She also held executive posts at Sun Microsystems and 3M Corp. As someone with a background in the technical business of systems architecture and engineering, Bartz is being touted as just the person to reignite Yahoo's past innovative strengths. And while some ad firm and media company execs say Bartz' hire has triggered some hopes by dint of her managerial acumen, others wonder if she's really best person for the CEO role or just the best one available.

—Leadership and consensus: Rob Norman, GroupM CEO: Autodesk is a really good business. Bartz is really well-qualified. She knows how to build teams. In a way, not hiring someone who's a kind of celebrity internet executive or salesperson lowers the burden and the expectation on the person and the

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