socialmedian: Four secret ingredients of all successful brands.

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Four secret ingredients of all successful brands. « Brand Insight Blog

Submitted by Juliantreasure

Jan 12, 2009

Summary

This isn’t the Harvard Business Review, but if you deconstruct it, you’ll see that all successful brands share four important things: Read the full article

Comments (1)

Juliantreasure,

Jan 12, 2009

This is a great post, but I would add one crucial ingredient to bring the list up to five for any great brand... I think the missing ingredient is value. A brand is both a promise and an experience. Relevance may be enough in the pre-purchase (promise) state, but what drives repeat purchases and fuels loyalty is value: what contribution does this brand make to my life?

Does anyone have any advance on five key ingredients for a successful brand?