socialmedian: Why Celebrities Should Take Social Media Seriously

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Dear Celebrity -- Social Media Is Your Ticket Or Your Curse By jasongoldberg

Jan 09, 2009

Warning: Celebrities Turn into Real People By daynamarcum

Jan 09, 2009

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Why Celebrities Should Take Social Media Seriously

Submitted by Eng1ne from Google Reader

Jan 09, 2009

Summary

We saw that Britney Spears’s Twitter got hacked. We follow Lance Armstrong’s workouts and Schwartzenegger’s budgets. I even blogged about John Cleese, because he’s a friggin genius.

Right now, much of traditional media doesn’t care about internet media. They don’t see it as a money making medium and compared to movies in particular, it isn’t yet. Frankly, I think it’s because advertisers put too much stake in click throughs and not enough in branding, which is why they buy ads on TV. They also don’t appreciate that the majority of journalists have admitted to taking stories from blogs so it is important to appeal to the early adopters who blog.

It is imperative that celebrities use online media to manage their reputations…period. Say disaster strikes. A budding new actor who happens to be married is snapped in a photo with a cute blond. The photo is broadcast on TMZ and in the Star the next day. With social media, celebrities can speak directly to the public and say, “Hold on there, she was my wife’s interior decorator”. And then that wife can say, “Y

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Comments (10)

Michaelfidler,

Jan 09, 2009

@sarahcrisman This caught my eye thanks to Phil, and I thought you might be interested.

Thomaspower,

Jan 09, 2009

it's both of course it builds you up ... and knocks you down if you get too big. In actual fact Social Media is just an adult computer game.

Sarahcrisman,

Jan 09, 2009

@michaelfidler thank you, Michelle makes an excellent point about humanizing personalities. It's a great way to energize one's fan base and take control of your public image.

Daynamarcum,

Jan 09, 2009

when MCHammer gets 20K followers is when I can get it elsewhere. Once again, thanks for giving me an out - but still an in.

Zionaetzion,

Jan 10, 2009

Traditional media doesn’t care about internet media. It is a smart way for people to make themselves heard first person!

Sarahcrisman,

Jan 10, 2009

@zionaetzion traditional media is paying more attention than you might think. Just look at Hulu. Hell, even CBS has produced some killer web series (see ClarkandMichael.com).

It's so much more than Twitter.

Chacha102,

Jan 10, 2009

But the problem is that THEY are traditional media. They are simply trying to sell you something. The thing is that we have to pass traditional media entirely to where you are getting the news from people that just want to tell you their side, their opinion, and not trying to make money off of it.

Yes, by clearing up a picture or an article, they will make money because they will improve their image. But the fact is that they aren't getting money from telling you the truth. When people are selling you knowledge, they want to make the knowledge good enough to buy. That is where traditional media fails. By making the news look a certain way, and filtering stuff to only produce more sales

Joannedevault,

Jan 10, 2009

i like celebrities.

Sarahcrisman,

Jan 11, 2009

@chacha102 I disagree. Social media exists for so much more than just making a buck or reputation management. Artists are realizing they can use these tools to energize their fan base.

Chacha102,

Jan 16, 2009

@sarahcrisman I know. What I was saying is that its not worth anything if CNN or any other traditional media joins social networks because all they are trying to do is make a buck. I was replying to your prior comment about CBS and stuff paying more attention to social media.