socialmedian: The Casablanca Weblog: Twittering for business

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The Casablanca Weblog: Twittering for business

Submitted by Kirasha

May 19, 2008

Summary

There are several companies out there who are blogging and twittering; why aren't I following them?

Because it's like watching your Dad dancing at a wedding. When they do it, they get it wrong. It's embarrassing. As soon as a social activity has a profit motive, it stops being social.

And this just illustrates the pointlessness of companies having corporate twitter accounts (and this applies to corporate blogs too in most cases).

BUT....encouraging individuals in the companies to have blogs or twitter feeds; that's a different matter. I'm following lots of people who work for companies. Read the full article

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