socialmedian: Free Dating Sites Give Paid Sites A Run For Their Money

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Free Dating Sites Give Paid Sites A Run For Their Money

Source: TechCrunch

Jan 07, 2009

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This post was written by guest contributor Mark Brooks, an analyst/consultant whose blog Online Personals Watch summarizes the daily internet dating industry news.

Earlier this week InterActive Corporation (IAC), which owns and operates popular paid dating sites Match.com and Chemistry.com, launched a completely free dating site called DownToEarth.com (you can check out an ad for the recently launched site here). The somewhat counterintuitive move is IAC/Match.com’s answer to Plentyoffish.com, an incredibly popular dating site run by one man out of his apartment.

DowntoEarth.com was started by Jacob Solotaroff who spent a year as the Director of Product Management and Member Integrity at Match. Now he runs the site out of Dallas, where Match is also based. Apparently IAC believes if someone is going to put Match out of business, it might as well be Match. But Markus Frind fancies his chances with Plentyoffish.com.

The most interesting feature on the new site is the RealRatings user ratings system for ranking the accuracy of people’s profiles against real lif

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