Just about everyone I meet these days claims to be a social media expert but 2minutes into the conversation, one realizes that apart  from the general gushing  over Twitter and blogs, there isn’t much else. So, I cheered when I saw this great blog post on 25signs of a strong SM consultant (which incidentally also  inspired my first blog post of 2009).

My favorite one on the list is,

 ”#25 Understands that social media isn’t the sole terrain of marketing or PR and helps clients educate internally to other departments.” 

Although, it’s easy to think of social media as just Twitter, Facebook, and blogs, there’s much more to social media than just a handful of tools and websites.

The social media revolution is a  fundamental shift in the way customers are using and sharing information across the web. Marketing/PR are  no longer one-way channels, the consumers now have the power to take information your company puts out there and do with it as they please. They can blog it, digg it, stumble it, twitter it, etc. across their social networks and the scary part is that y