Despite the fact that social networks and software are significantly changing organizations' marketing and Web strategies, relatively few human resources (HR) organizations have grasped the effect that they have on the employer brand, according to Gartner Inc.
It is essential that organizations understand how social software is altering the recruitment landscape and adapt recruiting strategies and systems accordingly. Gartner analysts said that by 2011, organizations that do not manage their employer brands effectively will fail to attract key talent. Read the full article