Yesterday, Michael Martine of Remarkablogger posted the concept of using a ‘blog pack‘ to enhance the promotion of your site. A blog pack is a group of bloggers who set up an ‘alliance’ to cross promote each others sites by way of comments, links, stumbles, etc. in order to:
- Get established
- Build personal networks
- Increase traffic
- Increase RSS subscribers
- Get organic backlinks
At the time I commented that as bloggers we tend to do this anyway; we gravitate towards those with similar interests and, as we leave comments or hook up on social networking sites, develop a relationship and a mutual respect which invariably leads to interlinking and cross promotion. The blog pack is a way of formalising this relationship.
There is the possibility that some people might take offence at the suggestion of being ‘obliged’ to promote others and, as such, we would have to be careful when suggesting the idea in case we undo any good that our existing online relationships provide.