socialmedian: Bank On It: Facebook Will Pass MySpace in US Popularity

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Bank On It: Facebook Will Pass MySpace in US Popularity

Source: Mashable!

Dec 18, 2008

Summary

The latest numbers are in from Nielsen Online, and they conclude the obvious: Facebook is downright surging in popularity. The site registered a record 47.5M US-based unique visitors in November, up from 39.9M just one month prior. Top social network MySpace continued to hover around 60M, with an official count of 59.1M. If you’re looking for a shoe-in bet for your 2009 tech predictions, it’s this: Facebook will surpass MySpace in US traffic at some point next year.

In all, Facebook has increased its traffic 116% so far this year, up from 21.9MM uniques at this time in 2007. MySpace has been essentially flat (up 3%), though it still beats Facebook by better than 2 to 1 in-terms of how much time users spend on the site (on average): 2 hours, 26 minutes per month on MySpace, 1 hour, 2 minutes per month on Facebook.

Elsewhere, Twitter grew nearly 50 percent month-over-month according to Nielsen, from 2.2 million unique visitors in October to 3.2M in November. That surge is likely due in-part to the US Presidential election, where Twitter played a big part in

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Comments (6)

Bwana,

Dec 18, 2008

I think this is something a lot of us believed would happen

Problemsmith,

Dec 19, 2008

Facebook certainly will pass MySpace it is obvious. Even NewsCorp is promoting Facebook and they are the owners of MySpace. Any day of the week you can turn on FoxNews and see them using Facebook and Twitter. Social and business networking will completely evolve within the next 6 months. Plugged into Facebook through ZoomInfo was XING, activity between Facebook and social|median was establish a short time ago. Now XING bought social|median today in Hamburg, Germany. Rupert Murdoch at MySpace may as well just give MySpace to Facebook and forget about it. He can write it off as a Christmas gift.

Daynamarcum,

Dec 19, 2008

Looks like the people will take over the world again.

Johnnyg,

Dec 19, 2008

anyone have any data on share - these numbers are difficult to make sense of without it

Daynamarcum,

Dec 19, 2008

ask what the ad space goes for on either site, and via mobile. Facebook has myspace beat by a landslide on mobile and apps, that's why it's value is so high. See how Pandora.com uses it's mobile space to land advertisers.

Saxonchap,

Dec 20, 2008

It had to happen eventually ... common-sense, real-world activities and the drive for solid revenue will always bounce back against the drivel propagated by people hiding behind fake and underage identities.