Tuesday/Wednesday next week sees the launch of the grand-sounding World Biz Online, and my Spidey Sense is already tingling.

Big London launch in a Mayfair hotel? Check. “Global internet portal”? Check. “The first functioning Web 3.0 site on the internet”? Check. Poised to “change the way that business is currently done on the internet”? Check.

So I just got off the phone to the PR guy who wouldn’t tell me anything about who is behind the site, like the CEO’s name for instance. However, I gather it’s about 20 web apps wrapped into one big site (video, blogging, directories, email, VOIP, chat, text, photos etc) and mashes up consumer and business target markets. Its been “some years in the making”, built across the UK, South Africa and Germany, and is a “home page where you can do everything in one site.” Double check!

I’m in two minds about whether to go to the launch because it already sounds like they have ignored the now distributed nature of the Net and the emergence of APIs and platform applications. Should I go?

UPDATE: I did in fact go along to the presen