socialmedian: Guy Kawasaki says outrageous things about Twitter

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Guy Kawasaki says outrageous things about Twitter

Source: Scobleizer

Dec 12, 2008

Summary

Guy Kawasaki is a pretty influential guy and when he says “Twitter is a weapon,” in an interview I did with him my ears perk up.

But he got more outrageous from there. He took on TechCrunch’s Mike Arrington with a challenge. Guy would rather give up his cell phone for a week than give up Twitter for a week.

Oh, Guy said a few other fun things. Which is what you’d expect from the first technology evangelist (a role he held at Apple back in the early 1980s).

Not to mention that he started a cool social media directory, AllTop, and promptly put his own name at the top of the ego page. Oh, he’s not just outrageous about Twitter. In reality we were there to discuss his new book, Reality Check: the Irrreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition.

“I’m so sold on Twitter.”(1 minute in)

“I think Twitter is, arguably, the most powerful branding mechanism since television.” (2 minutes in)

The essence of a good pitch (3 minutes in)

“I would sell to Toyota,” when I asked him what he’d do about GM (4 minutes in)

Twitter should be bailed out by the

...Read the full article

Comments (9)

Weblaunches,

Dec 13, 2008

I love twitter and Guy's New Book - Reality Check ! =)

Tatigui,

Dec 13, 2008

I am kinda new to twitter, but I feel it is porwefull enough to drive great traffic to links and connecting into a niche.So, I agree with Guy!Twitter is very powerfull=)

Sarahcrisman,

Dec 14, 2008

I realized today that I won't go see a movie till I hear how my Twitter community feels about it. That's my deciding factor. I trust the opinions my network.

Lspearmanii,

Dec 14, 2008

Great interview

Saxonchap,

Dec 14, 2008

LOL - I made a grand assumption the other day whist meeting with an ISV customer and discussing market trands for our own software. "Twitter-what?" was the response ... sometimes, the unexpected simply brings us all back down to earth :)

Rah33ls,

Dec 14, 2008

about the second comment: yes, twitter is a branding weapon, and like google, ranks amongst the top as the ultimate truth sayer or even truth slayer - depending on who you are ;)

Joebachana,

Dec 15, 2008

i like a number of S|M tools, including Twitter, but once in awhile I need to detox from them -- such has been the case in the past week. I tend to go back to reality (remember that?) -- swim, bike, run, play with kids, talk to wife, actually do work, do some thinking perhaps.

Then, like all the S|M junkies out there, I'm sure I'll revert back to form...

Mugzy,

Dec 15, 2008

@joebachana I agree. Every once in a while we do need to realise that there is a life outside the devices we use. Else one of these days we will end up becoming a part of the machine...remember the movie "The Lawnmower Man"?

Msatterwhite,

Dec 19, 2008

@joebachana Healthy detox sounds like a wise idea. S|M tools and points of contact are piling up rapidly and can consume a lot of brain bandwidth if not careful.