socialmedian: Robert Tolmach: Invitation to Create a New Social Norm

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Robert Tolmach: Invitation to Create a New Social Norm

Source: Huffington Post

Dec 09, 2008

Summary

Given the tough economic climate, it is no surprise that so many people are looking for meaning in their lives and ways to make a difference. One powerful new trend this holiday season is the making of meaningful charitable donations in friends' names, in lieu of giving traditional presents.

Americans, alone, spend about $250 billion a year buying presents. Although we have all given and received some wonderful gifts, many of us just don't need more fuzzy slippers, fruitcakes, or picture frames.

Instead, for Dad, a gardener, you might preserve an acre of the wilderness. For Mom, a photographer, you might restore a blind person's eyesight with cataract surgery. For your fashionista friend who lives for her Manolos, you can fund a pair of shoes so a girl in Africa can attend school. Hours of cancer research, solar panels for villages, meals for the hungry, books for children, medicine for the sick, shelter for the homeless. . .

Imagine the impact we could all make together as this social norm catches on: you don't have to buy stuff to show your love; instea

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