socialmedian: Microsoft to push cool factor with retro-inspired clothing line

User-submitted headlines for this story

Clip

Microsoft to push cool factor with retro-inspired clothing line

Submitted by Sylvain from Google Reader

Dec 06, 2008

Summary

It's actually kind of amazing how much dough Microsoft has spent over the past little while in an attempt to polish its image in the minds of the general populace, and as if those "I'm proud to be a PC" and completely incomprehensible Gates / Seinfeld spots weren't enough, the Redmond-based outfit is about to roll out its own clothing line (dubbed "Softwear") this month. And no, we're not kidding. Not even a little. Microsoft has purchased the assistance of Crispin Porter & Bogusky in order to ensure the results are actually desirable, and it has also hired rapper Common as a spokesman. We can't definitively say the shirt you see above is as fly as Pharrell's Gizmondo Enzo tee, but we'd rock it. We'd rock it hard.

[Via Boy Genius Report]

Filed under: Wearables

Microsoft to push cool factor with retro-inspired clothing line originally appeared on Engadget on Sat, 06 Dec 2008 14:26:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments