socialmedian: Marketing Causes Death: the Link Between Black Friday and Black Boxes

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Marketing Causes Death: the Link Between Black Friday and Black Boxes

Source: Pharma Marketing Blog

Dec 04, 2008

Summary

AdvertisingAge reports: "Security should have been better, but advertising also helped kill a temporary worker at Wal-Mart, according to a lawsuit filed by the estate and relatives of the 34-year-old man trampled by a pre-dawn Black Friday crowd at a Valley Stream, N.Y., store" (see "Lawsuit: Marketing Blamed in Wal-Mart Trampling Death").

Meanwhile, across the pond, a BMJ commentary written by David P Kao, fellow, cardiovascular medicine at the University of Colorado Health Sciences Center, concludes "New efficiencies in drug marketing exacerbate the problem [of reduced FDA focus on safety] because rapid adoption of new drugs can quickly expose large numbers of patients to unknown risks" (see "What can we learn from drug marketing efficiency?" and "Aggressive Drug Marketing May Endanger People").

It's a rare thing to see two independent, nearly simultaneous accusations that marketing can be dangerous to our health and well-being!

Experts in both these cases cite the need for better safety oversight.

In the Wal-Mart case, "Wal-Mart didn't appear to have enough se ...Read the full article

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