socialmedian: UK Round-Up: Google; News Corp; Amazon

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Source: paidContent.org

Dec 03, 2008

Summary

Some snippets from our sister site paidContentUK:

-- Google turns to hard alcohol, relaxing ad rules in January: Here's one for the New Year hangover… Google (NSDQ: GOOG), whose UK ad income has plateaued in recent quarters, will relax its paid search advertising rules to allow hard alcohol to be advertised from January 12, paidContent:UK has learned. Whilst advertisers will be able to buy ads on Google only for branding (ie. pointing to a drink's marketing site), "ads and sites promoting the direct sale of alcohol both online and offline will remain restricted as per current hard alcohol policy", according to the forthcoming guidelines, which we have seen.

-- Amazon brings MP3 to UK: The best way to take on the UK MP3 download market? If you're Amazon (NSDQ: AMZN), by stealth. Today the e-tail giant quietly brought its MP3 download store to the UK this morning. Like its US forebear, there's repertoire from all four majors, plus Cooking Vinyl, Harmonia Mundi, Beggars Banquet, The Orchard (NSDQ: ORCD), Concord and Ioda. There are three million non-DRM-protec

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