socialmedian: Knowledgepreneur (218)

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Knowledgepreneur (218)

Submitted by Palmer

May 05, 2008

Summary

As a blog owner, podcaster, magazine publisher and soon to be book author, I’ve learned a lot about media creation, distribution, marketing and branding. Today I would like to discuss differences, benefits and how to build and market each type. I firmly believe that various media supports each other and that with the proper combination, you can be successful in reaching your audience and making a positive impact. I will compare each to a type of television: basic, cable and ppv.

Blogging (basic television): Having a blog is starting to become a mandatory career/personal brand deliverable. By blogging you are giving away free content, in return for possible advertising revenue streams and the many soft benefits, such as consulting opportunities, press coverage, relationships that lead to jobs and friends that last forever. A blog is dynamic and allows you to rank higher in search engines because of the refresh rate when you post, along with keywords and links. Blogs attract so many links because there is so much content being produced and if it’s quality and the personal brand writing it has credibility, they will want to link it as a resource to their readers. Blogs can be free or paid depending on what you are using them for. They can be personal, professional or both and either way, if you establish one, then it is part of your eBrand. I started blogging on October 4th of 2006 and just found my first blog today “Drive to Succeed.” On March 14th, I leveraged that content and started this blog. Read the full article

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