I hope you had a great Thanksgiving.  There’s something about a 4–day weekend that makes me think that every weekend ought to be 4 days long.  It not only allows for DOWN time, it allows for THINK time. 

Here’s what I thought about…

There’s no question: Social Media is having an enormous, life-altering impact on the communications industry.  Everything is changing. 

• The free and ubiquitous power of online publishing has created exponential challenges in relationship management.  We must now contend with thousands of additional voices. 


• The distinct lack of editorial “professionalism” in the blogosphere has ironically forced PR agencies to increase the genuine professionalism of their outreach. Indiscriminate “e-mail blasts” are on the wane. 


• Consumers are ever more resistant to marketing messages that use the old “one-to-many” approach but are often enthused about marketing programs that are useful, empowering and inclusive.


• “Customer Service” has increasingly direct linkages to Marketing, and vice versa. 


• Web 2.0 technologies have made participation more fun,