socialmedian: Michael Wolff: MySpace And Its Braindead Users Are Going To Zero

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Michael Wolff: MySpace And Its Braindead Users Are Going To Zero

Source: Silicon Alley Insider

Dec 02, 2008

Summary

BusinessWeek's Jon Fine takes Rupert Murdoch tell-all author Michael Wolff out for dinner. Michael then reveals the secret he didn't put into the book: why Murdoch's News Corp (NWS) is trying so hard to ditch MySpace:

MW: What [MySpace] understand[s] is their $25 billion to $30 billion valuation.-

JF: But that's [expletive]. We both know that's [expletive].

MW: It doesn't make any difference. That's gonna go down. What they are looking at is the distinct possibility that it can go down to nothing.

JF: How do you find that plausible? It's not even a utility like--the anti-Google argument is this: If someone builds a better search engine tomorrow, I have zero switching costs. If I am on MySpace, I have 500 friends. I use it to communicate with people. You can't just move. It's a pain in the ass. All your stuff is there.

MW: But that's exactly what they said about AOL.

JF: You did not develop that relationship with AOL.

MW: You did. You exactly did.

JF: How?

MW: Your email was there, because your friends were there. I mean, AOL operated actually as the community of its

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Comments (4)

Jasongoldberg,

Dec 02, 2008

I was on a panel with Wolff at the Monaco Media Forum and geesh does that guy like to talk.

Caermon,

Dec 02, 2008

He's also an (expletive deleted) cretin. MySpace users are poor and poorly educated? Does he have any demographics to back this up? I can't put any credence into anything the guy says after such a statement.

Spuds,

Dec 02, 2008

If he is right then there is an awful lot of brain dead people. How many million members does MySpace have?

Jasongoldberg,

Dec 02, 2008

What a loser of a comment from Wolff: "if you’re on MySpace now, you’re a [expletive] cretin. And you’re not only a [expletive] cretin, but you’re poor. Nobody who has beyond an 8th grade level of education is on MySpace. It is for backwards people."